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3 Tips to Grow your LinkedIn Company Page Followers

Are you eager to expand your business’s reach and influence on LinkedIn? In this guide we’ll share three invaluable tips to help you elevate your LinkedIn company page and grow your following effectively. From optimising your page’s discoverability and crafting engaging content to fostering meaningful interactions with your audience, each strategy is designed to enhance your online presence, drive engagement, and establish your brand as a prominent voice within your industry. Lets dive in!

Tip 1: Enhance Page Discoverability and Appeal

  1. Access Page Editing Options:
    • Navigate to your LinkedIn company page and locate the “Edit Page” option on the left-hand menu. Click on it to access editing tools.
  2. Optimize Page Information:
    • Begin with the “Page Info” section. Ensure your page features a distinct logo, accurate business name (without “Limited” if you’re a private limited company), and a concise, compelling username.
    • Craft a captivating tagline within the 120-character limit to encapsulate your brand essence.
    • Utilise the action button to direct visitors to your website.
    • Feature key posts by selecting the “Manage Featured” option and choosing relevant posts and content to showcase.
  3. Leverage the Overview Section:
    • In the “Overview” section, strategically incorporate keywords describing your business offerings, solutions provided, and industry expertise.
    • Maximize the 2000-character limit to provide comprehensive insights into your company.
    • Include essential details such as website address, industry, company size, type, and founding year.
    • Consider adding office locations and setting up lead generation forms for enhanced engagement.

Tip 2: Maintain Consistent Posting Frequency

  1. Access Posting Options:
    • Navigate to your company page and locate the “Start a post” option in the admin view.
  2. Commit to Regular Posting:
    • Aim to post at least once per week to maintain visibility and engagement.
    • Consistent posting ensures that your content remains relevant and accessible to your audience.
    • Use a variety of content formats, including articles, images, videos, and polls, to keep your audience engaged and informed.

Tip 3: Foster Meaningful Engagement and Interaction

  1. Encourage Interaction:
    • Prompt followers to engage with your content by posing questions, seeking feedback, or inviting them to share their insights and experiences.
    • Respond promptly to comments, messages, and inquiries to foster a sense of community and trust.
  2. Leverage LinkedIn Analytics:
    • Regularly monitor your page analytics to gain insights into audience demographics, content performance, and engagement metrics.
    • Use this data to refine your content strategy and tailor your approach to better resonate with your target audience.


By implementing these three actionable tips, you can effectively elevate your LinkedIn company page presence, attract a wider audience, and nurture meaningful connections within your professional network.

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