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Empower Your Events with Social Media

Level: Intermediate

Promote Your Events Effectively with Social Media
Create Engaging Content That Drives Event Interest
Reach More Attendees & Increase Ticket Sales
Choose the Right Social Platforms for Your Event
Welsh Government Funding Accepted
Dates & Prices Enquiry Form Delivery Formats Why NILC Testimonials FAQ's Related Courses

Course Overview

Duration: 3 hours (9.30pm-12:30pm) Accredited: No Exams: N/A Funding: ReAct Type: Classroom, Onsite, Virtual Company group booking discount available
This half-day course is designed for event organisers, promoters and business professionals who want to use social media more effectively to increase event awareness, drive registrations and sell more tickets. Social media has become one of the most powerful marketing channels for promoting both in-person and virtual events. This practical [...]

This half-day course is designed for event organisers, promoters and business professionals who want to use social media more effectively to increase event awareness, drive registrations and sell more tickets. Social media has become one of the most powerful marketing channels for promoting both in-person and virtual events. This practical course explores how different social networks can be used to reach target audiences, build engagement and generate interest before, during and after an event. Learners will discover how to create and optimise event listings, choose the most suitable social platforms, develop promotional campaigns and use paid advertising to increase event visibility. Through real-world examples and practical guidance, delegates will gain the skills and confidence needed to promote successful events using social media.

Target Audience

  • Event organisers and event coordinators
  • Business owners promoting events and workshops
  • Marketing and communications professionals
  • Community groups and charitable organisations running events
  • Individuals responsible for promoting in-person or virtual events
  • Anyone looking to increase attendance and ticket sales through social media

By the End of This Course, You Will Be Able To:

  • Understand how social media can support event promotion and ticket sales
  • Identify the most appropriate social networks for different types of events
  • Create and optimise event listings across multiple platforms
  • Promote both in-person and virtual events effectively
  • Develop engaging social media content that increases event awareness
  • Build audience engagement before, during and after an event
  • Use social media tools to drive registrations and ticket sales
  • Understand how paid advertising can be used to promote events
  • Apply best practices when planning and managing event marketing campaigns
This half-day course is designed for event organisers, promoters and business professionals who want to use social media more effectively to increase event awareness, drive registrations and sell more tickets. Social media has become one of the most powerful marketing channels for promoting both in-person and virtual events. This practical [...]

This half-day course is designed for event organisers, promoters and business professionals who want to use social media more effectively to increase event awareness, drive registrations and sell more tickets. Social media has become one of the most powerful marketing channels for promoting both in-person and virtual events. This practical course explores how different social networks can be used to reach target audiences, build engagement and generate interest before, during and after an event. Learners will discover how to create and optimise event listings, choose the most suitable social platforms, develop promotional campaigns and use paid advertising to increase event visibility. Through real-world examples and practical guidance, delegates will gain the skills and confidence needed to promote successful events using social media.

Target Audience

  • Event organisers and event coordinators
  • Business owners promoting events and workshops
  • Marketing and communications professionals
  • Community groups and charitable organisations running events
  • Individuals responsible for promoting in-person or virtual events
  • Anyone looking to increase attendance and ticket sales through social media

By the End of This Course, You Will Be Able To:

  • Understand how social media can support event promotion and ticket sales
  • Identify the most appropriate social networks for different types of events
  • Create and optimise event listings across multiple platforms
  • Promote both in-person and virtual events effectively
  • Develop engaging social media content that increases event awareness
  • Build audience engagement before, during and after an event
  • Use social media tools to drive registrations and ticket sales
  • Understand how paid advertising can be used to promote events
  • Apply best practices when planning and managing event marketing campaigns

Empower Your Events

  • How social media can empower events
  • How to tell the story of your event
  • How to choose an appropriate social network
  • How to create engaging event posts and tweets
  • How to use custom links
  • How to choose an event hashtag
  • How to sell tickets on and via social media
  • How to encourage attendees to help event promotion
  • Review
  • Questions

Empower Your Events

  • How social media can empower events
  • How to tell the story of your event
  • How to choose an appropriate social network
  • How to create engaging event posts and tweets
  • How to use custom links
  • How to choose an event hashtag
  • How to sell tickets on and via social media
  • How to encourage attendees to help event promotion
  • Review
  • Questions

This course has no formal examination or assessment. Instead, learners will develop and demonstrate their understanding through a series of practical exercises, discussions and real-world event marketing scenarios completed throughout the training session. These activities are designed to reinforce learning and help delegates apply social media techniques to promote events, increase audience engagement and improve ticket sales. Learners will have the opportunity to explore different social networks, optimise event listings, develop promotional content and evaluate how social media can support both in-person and virtual events. By applying these techniques during the course, delegates will gain the confidence to use social media effectively to market events, grow attendance and maximise return on marketing activity.

This course has no formal examination or assessment. Instead, learners will develop and demonstrate their understanding through a series of practical exercises, discussions and real-world event marketing scenarios completed throughout the training session. These activities are designed to reinforce learning and help delegates apply social media techniques to promote events, increase audience engagement and improve ticket sales. Learners will have the opportunity to explore different social networks, optimise event listings, develop promotional content and evaluate how social media can support both in-person and virtual events. By applying these techniques during the course, delegates will gain the confidence to use social media effectively to market events, grow attendance and maximise return on marketing activity.

  • Three hours of instructor-led training delivered by NILC’s experienced social media trainers
  • Comprehensive course materials and presentation slides
  • Course recording provided after the training session (virtual live delivery only)
  • NILC course completion certificate
  • Three hours of instructor-led training delivered by NILC’s experienced social media trainers
  • Comprehensive course materials and presentation slides
  • Course recording provided after the training session (virtual live delivery only)
  • NILC course completion certificate

This course has no formal prerequisites. The course is suitable for learners with a basic understanding of social media platforms who want to improve their ability to market events online.

This course has no formal prerequisites. The course is suitable for learners with a basic understanding of social media platforms who want to improve their ability to market events online.

Who is the Empower Your Events with Social Media course suitable for?

The course is suitable for event organisers, event coordinators, business owners, marketing and communications professionals, community organisations and anyone responsible for promoting in-person or virtual events.

Do I need previous social media experience?

There are no formal prerequisites. However, a basic understanding of social media platforms will help, as the course focuses on how to use these platforms to promote events and increase attendance.

What will I learn on the course?

You will learn how to use social media to increase event awareness, engage potential attendees and drive registrations and ticket sales. The course covers choosing appropriate social networks, creating engaging content, event storytelling, hashtags, custom links and encouraging attendees to support your promotion.

View all FAQs

Who is the Empower Your Events with Social Media course suitable for?

The course is suitable for event organisers, event coordinators, business owners, marketing and communications professionals, community organisations and anyone responsible for promoting in-person or virtual events.

Do I need previous social media experience?

There are no formal prerequisites. However, a basic understanding of social media platforms will help, as the course focuses on how to use these platforms to promote events and increase attendance.

What will I learn on the course?

You will learn how to use social media to increase event awareness, engage potential attendees and drive registrations and ticket sales. The course covers choosing appropriate social networks, creating engaging content, event storytelling, hashtags, custom links and encouraging attendees to support your promotion.

View all FAQs

Dates & Prices

Upcoming Courses
Live Instructor-Led Virtual
Spaces: Available Start Date: Tue 06 October 2026
£250.00 excl. VAT
Live Instructor-Led Virtual
Spaces: Available Start Date: Tue 03 November 2026
£250.00 excl. VAT
Live Instructor-Led Virtual
Spaces: Available Start Date: Tue 01 December 2026
£250.00 excl. VAT

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How we deliver our courses

Virtual

Our virtual courses allow you to access live instructor-led training from the same expert instructors that deliver our classroom courses, without leaving the comfort of your home or office. All virtual courses are fully interactive, and learners can communicate with their trainer and peers at any time.

Many of our virtual courses are also recorded, so you can recap over the content you learnt as many time as you wish.

Find out more about Virtual learning

Classroom

Our classroom courses allow you to learn and interact face-to-face with our expert instructors in a comfortable and modern training environment. All of our classroom based courses take place at NILC centers, or high quality training facilities, and include all required IT and physical equipment.

We also limit our class sizes to help promote better discussions and to ensure your learning experience is comfortable as possible.

Find out more about Classroom learning

Onsite

Save time and hassle by arranging for one of our expert instructors to come to you. Our onsite courses allow you to learn in a location of your choosing, and you can train as many or as few people as you want – from a single person or team to whole departments. We can also fully customize the course content to the specific requirements of your business or project.

We offer onsite courses throughout the UK and it can be a great team building opportunity for colleagues to come together, bond and discuss.

Find out more about Onsite learning

Online

Our Online Self Paced courses allow you to learn new skills from our expert instructors, in your own time and at your own pace. Our flexible online learning platform allows you to access content on your computer, tablet or mobile device, whether you’re on the move or at home. All our online courses come with immediate access and you can start learning straight away, from any internet enabled compatible device.

We also offer online email support from our expert instructors, so they’re always on hand and happy to help you with any questions which may arise.

Find out more about Online learning

Why choose NILC for your training?

Award-Winning Training with Industry-Leading Customer Satisfaction

Trusted Training Partner by Colleges, Government Organisations and Businesses

UK-Based Trainers with Real-World Industry Experience

Family-Run Business with Customer Service at Its Core

Rated Excellent on Trustpilot with 950+ Customer Reviews

Our learners rate us 'Excellent' on Trustpilot

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Frequently Asked Questions

The course is suitable for event organisers, event coordinators, business owners, marketing and communications professionals, community organisations and anyone responsible for promoting in-person or virtual events.

There are no formal prerequisites. However, a basic understanding of social media platforms will help, as the course focuses on how to use these platforms to promote events and increase attendance.

You will learn how to use social media to increase event awareness, engage potential attendees and drive registrations and ticket sales. The course covers choosing appropriate social networks, creating engaging content, event storytelling, hashtags, custom links and encouraging attendees to support your promotion.

Yes. You will explore how to choose the most appropriate social networks for your event and target audience, helping you focus your marketing efforts on the platforms most likely to deliver results.

Yes. You will learn how to tell your event’s story and create engaging social media posts that generate awareness and interest. You will also explore how your content can support your wider event marketing campaign.

Yes. The course covers how to choose and use an appropriate event hashtag. This can help make conversations around your event easier to discover and encourage attendees to engage with and share event-related content.

Yes. A key focus of the course is using social media to turn awareness and engagement into registrations and ticket sales. You will explore techniques for promoting tickets through social media and encouraging prospective attendees to take action.

Yes. You will explore ways to encourage attendees to become advocates for your event by sharing information and engaging with your social media activity, helping to extend your event’s reach beyond your own audience.

Yes. The principles and techniques covered apply to both in-person and virtual events. You will explore how social media can generate interest, engage audiences, and promote events effectively, regardless of how they are delivered.

No. There is no formal examination. Instead, you will develop your understanding through practical exercises, discussions and real-world event marketing scenarios. You will also receive an NILC course completion certificate.

Frequently Asked Questions

The course is suitable for event organisers, event coordinators, business owners, marketing and communications professionals, community organisations and anyone responsible for promoting in-person or virtual events.

There are no formal prerequisites. However, a basic understanding of social media platforms will help, as the course focuses on how to use these platforms to promote events and increase attendance.

You will learn how to use social media to increase event awareness, engage potential attendees and drive registrations and ticket sales. The course covers choosing appropriate social networks, creating engaging content, event storytelling, hashtags, custom links and encouraging attendees to support your promotion.

Yes. You will explore how to choose the most appropriate social networks for your event and target audience, helping you focus your marketing efforts on the platforms most likely to deliver results.

Yes. You will learn how to tell your event’s story and create engaging social media posts that generate awareness and interest. You will also explore how your content can support your wider event marketing campaign.

Yes. The course covers how to choose and use an appropriate event hashtag. This can help make conversations around your event easier to discover and encourage attendees to engage with and share event-related content.

Yes. A key focus of the course is using social media to turn awareness and engagement into registrations and ticket sales. You will explore techniques for promoting tickets through social media and encouraging prospective attendees to take action.

Yes. You will explore ways to encourage attendees to become advocates for your event by sharing information and engaging with your social media activity, helping to extend your event’s reach beyond your own audience.

Yes. The principles and techniques covered apply to both in-person and virtual events. You will explore how social media can generate interest, engage audiences, and promote events effectively, regardless of how they are delivered.

No. There is no formal examination. Instead, you will develop your understanding through practical exercises, discussions and real-world event marketing scenarios. You will also receive an NILC course completion certificate.

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