Facebook for Business
Level: Intermediate
Improve Your Business Presence on Facebook
Create Engaging Posts, Stories & Reels
Grow Your Audience & Increase Engagement
Promote Your Products, Services & Brand Effectively
Welsh Government Funding Accepted
Course Overview
Duration:
1 Day (9:30am-4:00pm)
Accredited:
No
Exams:
N/A
Funding:
ReAct
Type:
Classroom, Onsite, Virtual
Company group booking discount available
Course Overview
Duration:
1 Day (9:30am-4:00pm)
Accredited:
No
Exams:
N/A
Funding:
ReAct
Type:
Classroom, Onsite, Virtual
Company group booking discount available
This one-day course is designed for businesses, marketers and professionals who want to use Facebook effectively to build brand awareness, engage customers and support business growth. Facebook remains one of the world's largest social media platforms and offers businesses powerful tools for marketing, community building and customer engagement. This practical course explores how organisations can use Facebook to reach their target audience, promote products and services, build relationships, and increase online visibility. Throughout the course, learners will learn how to optimise a Facebook Page, create engaging content, and use Facebook features such as Posts, Stories, and Reels to maximise reach and interaction. The course also introduces Facebook Advertising and explores strategies for growing an audience and building valuable business connections through the platform.
Target Audience
- Business owners and entrepreneurs
- Marketing and communications professionals
- Social media managers and content creators
- Sales and business development professionals
- Anyone looking to increase engagement and grow a business presence on Facebook
By the End of This Course, You Will Be Able To:
- Understand how Facebook works and how businesses can use it effectively
- Create and optimise a professional Facebook Page
- Apply best practices when managing a business presence on Facebook
- Create engaging content that encourages interaction and sharing
- Use Posts, Stories and Reels to promote products, services and events
- Develop strategies to grow and engage a Facebook audience
- Build professional relationships and business networks using Facebook
- Understand the fundamentals of Facebook Advertising
- Increase brand awareness, customer engagement and online visibility
- Apply Facebook marketing techniques within a wider social media strategy
This one-day course is designed for businesses, marketers and professionals who want to use Facebook effectively to build brand awareness, engage customers and support business growth. Facebook remains one of the world's largest social media platforms and offers businesses powerful tools for marketing, community building and customer engagement. This practical course explores how organisations can use Facebook to reach their target audience, promote products and services, build relationships, and increase online visibility. Throughout the course, learners will learn how to optimise a Facebook Page, create engaging content, and use Facebook features such as Posts, Stories, and Reels to maximise reach and interaction. The course also introduces Facebook Advertising and explores strategies for growing an audience and building valuable business connections through the platform.
Target Audience
- Business owners and entrepreneurs
- Marketing and communications professionals
- Social media managers and content creators
- Sales and business development professionals
- Anyone looking to increase engagement and grow a business presence on Facebook
By the End of This Course, You Will Be Able To:
- Understand how Facebook works and how businesses can use it effectively
- Create and optimise a professional Facebook Page
- Apply best practices when managing a business presence on Facebook
- Create engaging content that encourages interaction and sharing
- Use Posts, Stories and Reels to promote products, services and events
- Develop strategies to grow and engage a Facebook audience
- Build professional relationships and business networks using Facebook
- Understand the fundamentals of Facebook Advertising
- Increase brand awareness, customer engagement and online visibility
- Apply Facebook marketing techniques within a wider social media strategy
- Social media this year
- Social media overview
- How Facebook works
- How Facebook can power up your business
- How to optimise your Facebook Page
- Best practice use of your Facebook Page
- How to create quality Posts and Stories
- How to grow your Page’s audience
- Introduction to Facebook Advertising
- How to power up your business with Facebook Groups
- How to power up your business with Facebook Messenger
- Useful tools for efficiency and effectiveness
- How to measure your success
- Review and questions
- Social media this year
- Social media overview
- How Facebook works
- How Facebook can power up your business
- How to optimise your Facebook Page
- Best practice use of your Facebook Page
- How to create quality Posts and Stories
- How to grow your Page’s audience
- Introduction to Facebook Advertising
- How to power up your business with Facebook Groups
- How to power up your business with Facebook Messenger
- Useful tools for efficiency and effectiveness
- How to measure your success
- Review and questions
This course has no formal assessment. Delegates’ knowledge will be tested during the course through a series of informal exercises.
This course has no formal assessment. Delegates’ knowledge will be tested during the course through a series of informal exercises.
- One day of instructor-led training delivered by NILC’s experienced social media trainers
- Course presentation slides
- Course recording provided after the training day (virtual live delivery only)
- NILC Course completion certificate
- One day of instructor-led training delivered by NILC’s experienced social media trainers
- Course presentation slides
- Course recording provided after the training day (virtual live delivery only)
- NILC Course completion certificate
This course has no formal prerequisites. The course is suitable for learners with a basic understanding of social media who want to improve their ability to use Facebook for business and professional purposes.
This course has no formal prerequisites. The course is suitable for learners with a basic understanding of social media who want to improve their ability to use Facebook for business and professional purposes.
Who is the Facebook for Business course suitable for?
The course is suitable for business owners, marketing and communications professionals, social media managers and anyone responsible for managing or developing an organisation’s Facebook presence. It is particularly useful for those who want to use Facebook more strategically to promote their business.
Do I need previous experience using Facebook?
There are no formal prerequisites, although some familiarity with Facebook and social media will be beneficial. Having access to an existing Facebook account or Business Page will also help you apply the techniques covered during the practical elements of the course.
What will I learn on the Facebook for Business course?
You will learn how Facebook works, how to optimise your Facebook Page, create engaging content, grow your audience and use Facebook effectively to support your business. The course also covers Facebook Groups, Messenger, advertising, useful tools and measuring your success.
Who is the Facebook for Business course suitable for?
The course is suitable for business owners, marketing and communications professionals, social media managers and anyone responsible for managing or developing an organisation’s Facebook presence. It is particularly useful for those who want to use Facebook more strategically to promote their business.
Do I need previous experience using Facebook?
There are no formal prerequisites, although some familiarity with Facebook and social media will be beneficial. Having access to an existing Facebook account or Business Page will also help you apply the techniques covered during the practical elements of the course.
What will I learn on the Facebook for Business course?
You will learn how Facebook works, how to optimise your Facebook Page, create engaging content, grow your audience and use Facebook effectively to support your business. The course also covers Facebook Groups, Messenger, advertising, useful tools and measuring your success.
Dates & Prices
Upcoming Courses
Live Instructor-Led Virtual
Spaces: Available
Start Date: Tue 06 October 2026
Live Instructor-Led Virtual
Spaces: Available
Start Date: Tue 03 November 2026
Live Instructor-Led Virtual
Spaces: Available
Start Date: Tue 01 December 2026
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How we deliver our courses
Virtual
Our virtual courses allow you to access live instructor-led training from the same expert instructors that deliver our classroom courses, without leaving the comfort of your home or office. All virtual courses are fully interactive, and learners can communicate with their trainer and peers at any time.
Many of our virtual courses are also recorded, so you can recap over the content you learnt as many time as you wish.
Classroom
Our classroom courses allow you to learn and interact face-to-face with our expert instructors in a comfortable and modern training environment. All of our classroom based courses take place at NILC centers, or high quality training facilities, and include all required IT and physical equipment.
We also limit our class sizes to help promote better discussions and to ensure your learning experience is comfortable as possible.
Onsite
Save time and hassle by arranging for one of our expert instructors to come to you. Our onsite courses allow you to learn in a location of your choosing, and you can train as many or as few people as you want – from a single person or team to whole departments. We can also fully customize the course content to the specific requirements of your business or project.
We offer onsite courses throughout the UK and it can be a great team building opportunity for colleagues to come together, bond and discuss.
Online
Our Online Self Paced courses allow you to learn new skills from our expert instructors, in your own time and at your own pace. Our flexible online learning platform allows you to access content on your computer, tablet or mobile device, whether you’re on the move or at home. All our online courses come with immediate access and you can start learning straight away, from any internet enabled compatible device.
We also offer online email support from our expert instructors, so they’re always on hand and happy to help you with any questions which may arise.
Why choose NILC for your training?
Award-Winning Training with Industry-Leading Customer Satisfaction
Trusted Training Partner by Colleges, Government Organisations and Businesses
UK-Based Trainers with Real-World Industry Experience
Family-Run Business with Customer Service at Its Core
Rated Excellent on Trustpilot with 950+ Customer Reviews
Our learners rate us 'Excellent' on Trustpilot
Frequently Asked Questions
The course is suitable for business owners, marketing and communications professionals, social media managers and anyone responsible for managing or developing an organisation’s Facebook presence. It is particularly useful for those who want to use Facebook more strategically to promote their business.
There are no formal prerequisites, although some familiarity with Facebook and social media will be beneficial. Having access to an existing Facebook account or Business Page will also help you apply the techniques covered during the practical elements of the course.
You will learn how Facebook works, how to optimise your Facebook Page, create engaging content, grow your audience and use Facebook effectively to support your business. The course also covers Facebook Groups, Messenger, advertising, useful tools and measuring your success.
Yes. You will learn how to optimise your Facebook Page and explore best practices for managing it effectively, helping you build a stronger, more professional presence for your business.
Yes. You will learn how to create quality content for Facebook, including Posts, Stories, and Reels, and explore how different types of content can be used to engage your audience and promote your business.
Yes. The course covers techniques for growing your Facebook Page’s audience and building a stronger presence on the platform. You will explore how quality content and engagement can help your business reach and connect with more relevant people.
Yes. You will explore how to measure your success on Facebook, helping you understand how your social media activity is performing and identify opportunities to improve.
Yes. The course includes optimisation activities and practical exercises. It helps to have access to a laptop, tablet, or smartphone logged in to your Facebook account so you can apply the techniques covered during the training.
Frequently Asked Questions
The course is suitable for business owners, marketing and communications professionals, social media managers and anyone responsible for managing or developing an organisation’s Facebook presence. It is particularly useful for those who want to use Facebook more strategically to promote their business.
There are no formal prerequisites, although some familiarity with Facebook and social media will be beneficial. Having access to an existing Facebook account or Business Page will also help you apply the techniques covered during the practical elements of the course.
You will learn how Facebook works, how to optimise your Facebook Page, create engaging content, grow your audience and use Facebook effectively to support your business. The course also covers Facebook Groups, Messenger, advertising, useful tools and measuring your success.
Yes. You will learn how to optimise your Facebook Page and explore best practices for managing it effectively, helping you build a stronger, more professional presence for your business.
Yes. You will learn how to create quality content for Facebook, including Posts, Stories, and Reels, and explore how different types of content can be used to engage your audience and promote your business.
Yes. The course covers techniques for growing your Facebook Page’s audience and building a stronger presence on the platform. You will explore how quality content and engagement can help your business reach and connect with more relevant people.
Yes. You will explore how to measure your success on Facebook, helping you understand how your social media activity is performing and identify opportunities to improve.
Yes. The course includes optimisation activities and practical exercises. It helps to have access to a laptop, tablet, or smartphone logged in to your Facebook account so you can apply the techniques covered during the training.
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