Instagram for Business
Level: Intermediate
Improve Your Business Presence on Instagram
Create Engaging Posts, Stories & Reels
Grow Your Audience & Increase Engagement
Promote Your Products, Services & Brand Effectively
Welsh Government Funding Accepted
Course Overview
Duration:
1 Day (9:30am-4:00pm)
Accredited:
No
Exams:
N/A
Funding:
ReAct
Type:
Classroom, Onsite, Virtual
Company group booking discount available
Course Overview
Duration:
1 Day (9:30am-4:00pm)
Accredited:
No
Exams:
N/A
Funding:
ReAct
Type:
Classroom, Onsite, Virtual
Company group booking discount available
This one-day course is designed for businesses, marketers and professionals who want to use Instagram effectively to build brand awareness, engage audiences and support business growth. Instagram is one of the world's most popular social media platforms and offers powerful opportunities for organisations to connect with customers through visual content, storytelling and community engagement. This practical course explores how businesses can use Instagram strategically to attract followers, showcase products and services, strengthen customer relationships and drive business results. Throughout the course, learners will learn how to optimise an Instagram Business Profile, create engaging content, and make effective use of Posts, Stories, and Reels. The course also introduces Instagram advertising and explores how direct messaging can build stronger customer relationships and increase engagement.
Target Audience
- Business owners and entrepreneurs
- Marketing and communications professionals
- Social media managers and content creators
- Sales and business development professionals
- Anyone looking to increase engagement and grow their audience on Instagram
By the End of This Course, You Will Be Able To:
- Understand how Instagram works and how businesses can use it effectively
- Create and optimise an Instagram Business Profile
- Apply best practices for managing an Instagram presence
- Create engaging content that attracts and retains followers
- Use Posts, Stories and Reels to promote products, services and events
- Develop an Instagram content strategy aligned to business objectives
- Understand the fundamentals of Instagram advertising
- Use Instagram Direct Messages to engage with customers and followers
- Increase brand awareness, engagement and audience growth
- Apply Instagram marketing techniques within a wider social media strategy
This one-day course is designed for businesses, marketers and professionals who want to use Instagram effectively to build brand awareness, engage audiences and support business growth. Instagram is one of the world's most popular social media platforms and offers powerful opportunities for organisations to connect with customers through visual content, storytelling and community engagement. This practical course explores how businesses can use Instagram strategically to attract followers, showcase products and services, strengthen customer relationships and drive business results. Throughout the course, learners will learn how to optimise an Instagram Business Profile, create engaging content, and make effective use of Posts, Stories, and Reels. The course also introduces Instagram advertising and explores how direct messaging can build stronger customer relationships and increase engagement.
Target Audience
- Business owners and entrepreneurs
- Marketing and communications professionals
- Social media managers and content creators
- Sales and business development professionals
- Anyone looking to increase engagement and grow their audience on Instagram
By the End of This Course, You Will Be Able To:
- Understand how Instagram works and how businesses can use it effectively
- Create and optimise an Instagram Business Profile
- Apply best practices for managing an Instagram presence
- Create engaging content that attracts and retains followers
- Use Posts, Stories and Reels to promote products, services and events
- Develop an Instagram content strategy aligned to business objectives
- Understand the fundamentals of Instagram advertising
- Use Instagram Direct Messages to engage with customers and followers
- Increase brand awareness, engagement and audience growth
- Apply Instagram marketing techniques within a wider social media strategy
- Instagram this year
- How Instagram works
- How Instagram can power up your business
- How to optimise your Instagram business profile
- Best practice use of Instagram
- How to create quality Posts, Stories and Reels
- How to increase your Instagram followers
- How to make the most of Instagram Shopping
- Introduction to Instagram Advertising
- How to use hashtags on Instagram
- How to measure your success
- Useful tools
- Useful resources
- Review and questions
- Instagram this year
- How Instagram works
- How Instagram can power up your business
- How to optimise your Instagram business profile
- Best practice use of Instagram
- How to create quality Posts, Stories and Reels
- How to increase your Instagram followers
- How to make the most of Instagram Shopping
- Introduction to Instagram Advertising
- How to use hashtags on Instagram
- How to measure your success
- Useful tools
- Useful resources
- Review and questions
This course has no formal assessment. Delegates’ knowledge will be tested during the course through a series of informal exercises.
This course has no formal assessment. Delegates’ knowledge will be tested during the course through a series of informal exercises.
- 1-day training from NILC’s experienced social media trainers
- Course presentation slides
- Recording from each training day (virtual live courses only)
- Course completion certificate
- 1-day training from NILC’s experienced social media trainers
- Course presentation slides
- Recording from each training day (virtual live courses only)
- Course completion certificate
This course has no formal prerequisites. The course is suitable for learners with a basic understanding of social media platforms who want to improve their ability to use Instagram for business and professional purposes.
This course has no formal prerequisites. The course is suitable for learners with a basic understanding of social media platforms who want to improve their ability to use Instagram for business and professional purposes.
What will I learn on the Instagram for Business course?
You will learn how Instagram works, how to optimise your business profile, create quality content, increase followers and use Instagram effectively to promote your business. The course also covers Instagram Shopping, advertising, hashtags, measurement and useful Instagram tools.
Does the course cover Instagram Posts, Stories and Reels?
Yes. You will learn how to create quality Posts, stories, and reels, and explore how these content formats can promote your business and engage your audience.
Will I learn how to increase my Instagram followers?
Yes. The course covers techniques to increase your Instagram followers and build an audience relevant to your business. You will also explore best practices for creating content that encourages engagement and interaction
What will I learn on the Instagram for Business course?
You will learn how Instagram works, how to optimise your business profile, create quality content, increase followers and use Instagram effectively to promote your business. The course also covers Instagram Shopping, advertising, hashtags, measurement and useful Instagram tools.
Does the course cover Instagram Posts, Stories and Reels?
Yes. You will learn how to create quality Posts, stories, and reels, and explore how these content formats can promote your business and engage your audience.
Will I learn how to increase my Instagram followers?
Yes. The course covers techniques to increase your Instagram followers and build an audience relevant to your business. You will also explore best practices for creating content that encourages engagement and interaction
Dates & Prices
Upcoming Courses
Live Instructor-Led Virtual
Spaces: Available
Start Date: Thu 08 October 2026
Live Instructor-Led Virtual
Spaces: Available
Start Date: Thu 05 November 2026
Live Instructor-Led Virtual
Spaces: Available
Start Date: Thu 03 December 2026
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How we deliver our courses
Virtual
Our virtual courses allow you to access live instructor-led training from the same expert instructors that deliver our classroom courses, without leaving the comfort of your home or office. All virtual courses are fully interactive, and learners can communicate with their trainer and peers at any time.
Many of our virtual courses are also recorded, so you can recap over the content you learnt as many time as you wish.
Classroom
Our classroom courses allow you to learn and interact face-to-face with our expert instructors in a comfortable and modern training environment. All of our classroom based courses take place at NILC centers, or high quality training facilities, and include all required IT and physical equipment.
We also limit our class sizes to help promote better discussions and to ensure your learning experience is comfortable as possible.
Onsite
Save time and hassle by arranging for one of our expert instructors to come to you. Our onsite courses allow you to learn in a location of your choosing, and you can train as many or as few people as you want – from a single person or team to whole departments. We can also fully customize the course content to the specific requirements of your business or project.
We offer onsite courses throughout the UK and it can be a great team building opportunity for colleagues to come together, bond and discuss.
Online
Our Online Self Paced courses allow you to learn new skills from our expert instructors, in your own time and at your own pace. Our flexible online learning platform allows you to access content on your computer, tablet or mobile device, whether you’re on the move or at home. All our online courses come with immediate access and you can start learning straight away, from any internet enabled compatible device.
We also offer online email support from our expert instructors, so they’re always on hand and happy to help you with any questions which may arise.
Why choose NILC for your training?
Award-Winning Training with Industry-Leading Customer Satisfaction
Trusted Training Partner by Colleges, Government Organisations and Businesses
UK-Based Trainers with Real-World Industry Experience
Family-Run Business with Customer Service at Its Core
Rated Excellent on Trustpilot with 950+ Customer Reviews
Our learners rate us 'Excellent' on Trustpilot
Frequently Asked Questions
You will learn how Instagram works, how to optimise your business profile, create quality content, increase followers and use Instagram effectively to promote your business. The course also covers Instagram Shopping, advertising, hashtags, measurement and useful Instagram tools.
Yes. You will learn how to create quality Posts, stories, and reels, and explore how these content formats can promote your business and engage your audience.
Yes. The course covers techniques to increase your Instagram followers and build an audience relevant to your business. You will also explore best practices for creating content that encourages engagement and interaction
Yes. You will explore how businesses can make the most of Instagram Shopping and use Instagram to showcase products and support broader sales and marketing activities.
Yes. The course introduces Instagram Advertising, helping you understand how paid advertising can work alongside your organic Instagram activity to reach a wider or more targeted audience.
Yes. The course includes practical exercises and Instagram optimisation activities. It helps to have access to a laptop, tablet, or smartphone logged in to your Instagram account so you can apply the techniques covered during the training.
Frequently Asked Questions
You will learn how Instagram works, how to optimise your business profile, create quality content, increase followers and use Instagram effectively to promote your business. The course also covers Instagram Shopping, advertising, hashtags, measurement and useful Instagram tools.
Yes. You will learn how to create quality Posts, stories, and reels, and explore how these content formats can promote your business and engage your audience.
Yes. The course covers techniques to increase your Instagram followers and build an audience relevant to your business. You will also explore best practices for creating content that encourages engagement and interaction
Yes. You will explore how businesses can make the most of Instagram Shopping and use Instagram to showcase products and support broader sales and marketing activities.
Yes. The course introduces Instagram Advertising, helping you understand how paid advertising can work alongside your organic Instagram activity to reach a wider or more targeted audience.
Yes. The course includes practical exercises and Instagram optimisation activities. It helps to have access to a laptop, tablet, or smartphone logged in to your Instagram account so you can apply the techniques covered during the training.
Trusted By
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