LinkedIn for Business
Level: Intermediate
Build a Professional Presence on LinkedIn
Optimise Your Profile & Company Page
Create Engaging Content That Builds Your Brand
Find New Clients & Grow Your Professional Network
Welsh Government Funding Accepted
Course Overview
Duration:
1 Day (9:30am-4:00pm)
Accredited:
No
Exams:
N/A
Funding:
ReAct
Type:
Classroom, Onsite, Virtual
Company group booking discount available
Course Overview
Duration:
1 Day (9:30am-4:00pm)
Accredited:
No
Exams:
N/A
Funding:
ReAct
Type:
Classroom, Onsite, Virtual
Company group booking discount available
This one-day course is designed for business owners, professionals and organisations that want to use LinkedIn more effectively to build their brand, generate new business opportunities and develop professional networks. LinkedIn is the world's largest professional networking platform and offers powerful tools for marketing, business development, recruitment and career progression. This practical course explores how individuals and organisations can maximise their presence on LinkedIn, strengthen their reputation and connect with the right audience. Throughout the course, learners will learn to optimise both personal profiles and company pages, create engaging content, use LinkedIn's search capabilities effectively, and build meaningful professional relationships. The course also explores how LinkedIn can be used for lead generation, recruitment, networking and career development.
Target Audience
- Business owners and entrepreneurs
- Sales and business development professionals
- Marketing and communications professionals
- Recruiters and HR professionals
- Professionals looking to develop their personal brand
- Anyone wanting to use LinkedIn more effectively for business or career development
By the End of This Course, You Will Be Able To:
- Create and optimise a professional LinkedIn personal profile
- Build and manage an effective LinkedIn company page
- Create engaging updates, newsletters and articles
- Develop a content strategy that supports professional and business objectives
- Use LinkedIn to identify and engage with potential clients
- Recruit employees and volunteers using LinkedIn
- Use LinkedIn Search to identify opportunities and connections
- Build and nurture professional relationships through LinkedIn Messaging
- Support career development and job searching through LinkedIn
- Apply best practices to increase visibility, engagement and credibility on LinkedIn
This one-day course is designed for business owners, professionals and organisations that want to use LinkedIn more effectively to build their brand, generate new business opportunities and develop professional networks. LinkedIn is the world's largest professional networking platform and offers powerful tools for marketing, business development, recruitment and career progression. This practical course explores how individuals and organisations can maximise their presence on LinkedIn, strengthen their reputation and connect with the right audience. Throughout the course, learners will learn to optimise both personal profiles and company pages, create engaging content, use LinkedIn's search capabilities effectively, and build meaningful professional relationships. The course also explores how LinkedIn can be used for lead generation, recruitment, networking and career development.
Target Audience
- Business owners and entrepreneurs
- Sales and business development professionals
- Marketing and communications professionals
- Recruiters and HR professionals
- Professionals looking to develop their personal brand
- Anyone wanting to use LinkedIn more effectively for business or career development
By the End of This Course, You Will Be Able To:
- Create and optimise a professional LinkedIn personal profile
- Build and manage an effective LinkedIn company page
- Create engaging updates, newsletters and articles
- Develop a content strategy that supports professional and business objectives
- Use LinkedIn to identify and engage with potential clients
- Recruit employees and volunteers using LinkedIn
- Use LinkedIn Search to identify opportunities and connections
- Build and nurture professional relationships through LinkedIn Messaging
- Support career development and job searching through LinkedIn
- Apply best practices to increase visibility, engagement and credibility on LinkedIn
- Social media overview
- LinkedIn this year
- LinkedIn tour of key and new features
- How to set up and optimise your personal profile
- How to set up and optimise your company page
- How to write quality updates, articles and newsletters on LinkedIn
- How to build your network
- How to communicate with your network
- How to power up your business with video on LinkedIn
- How to prospect and find new clients, suppliers and employees
- How to measure your progress on LinkedIn
- Social media overview
- LinkedIn this year
- LinkedIn tour of key and new features
- How to set up and optimise your personal profile
- How to set up and optimise your company page
- How to write quality updates, articles and newsletters on LinkedIn
- How to build your network
- How to communicate with your network
- How to power up your business with video on LinkedIn
- How to prospect and find new clients, suppliers and employees
- How to measure your progress on LinkedIn
This course has no formal assessment. Delegates’ knowledge will be tested during the course through a series of informal exercises.
This course has no formal assessment. Delegates’ knowledge will be tested during the course through a series of informal exercises.
- One day of instructor-led training delivered by NILC’s experienced social media trainers
- Comprehensive course materials and presentation slides
- Course recording provided after the training day (virtual live delivery only)
- NILC course completion certificate
- One day of instructor-led training delivered by NILC’s experienced social media trainers
- Comprehensive course materials and presentation slides
- Course recording provided after the training day (virtual live delivery only)
- NILC course completion certificate
This course has no formal prerequisites. The course is suitable for learners with a LinkedIn account who want to improve their understanding of the platform for professional or business purposes.
This course has no formal prerequisites. The course is suitable for learners with a LinkedIn account who want to improve their understanding of the platform for professional or business purposes.
Who is the LinkedIn for Business course suitable for?
The course is suitable for business owners, entrepreneurs, sales and business development professionals, marketing teams, recruiters, HR professionals and anyone looking to develop their professional presence or personal brand on LinkedIn.
Do I need previous experience using LinkedIn?
There are no formal prerequisites. However, you should ideally have a LinkedIn account and some basic familiarity with the platform. The course will help you develop a more strategic understanding of how to use LinkedIn for professional and business purposes.
What will I learn on the LinkedIn for Business course?
You will learn how to optimise your personal profile and company page, create engaging content, build your professional network, communicate with connections, find potential clients and employees, use video and measure your progress on LinkedIn.
Who is the LinkedIn for Business course suitable for?
The course is suitable for business owners, entrepreneurs, sales and business development professionals, marketing teams, recruiters, HR professionals and anyone looking to develop their professional presence or personal brand on LinkedIn.
Do I need previous experience using LinkedIn?
There are no formal prerequisites. However, you should ideally have a LinkedIn account and some basic familiarity with the platform. The course will help you develop a more strategic understanding of how to use LinkedIn for professional and business purposes.
What will I learn on the LinkedIn for Business course?
You will learn how to optimise your personal profile and company page, create engaging content, build your professional network, communicate with connections, find potential clients and employees, use video and measure your progress on LinkedIn.
Dates & Prices
Upcoming Courses
Live Instructor-Led Virtual
Spaces: Available
Start Date: Tue 29 September 2026
Live Instructor-Led Virtual
Spaces: Available
Start Date: Tue 27 October 2026
Live Instructor-Led Virtual
Spaces: Available
Start Date: Tue 24 November 2026
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How we deliver our courses
Virtual
Our virtual courses allow you to access live instructor-led training from the same expert instructors that deliver our classroom courses, without leaving the comfort of your home or office. All virtual courses are fully interactive, and learners can communicate with their trainer and peers at any time.
Many of our virtual courses are also recorded, so you can recap over the content you learnt as many time as you wish.
Classroom
Our classroom courses allow you to learn and interact face-to-face with our expert instructors in a comfortable and modern training environment. All of our classroom based courses take place at NILC centers, or high quality training facilities, and include all required IT and physical equipment.
We also limit our class sizes to help promote better discussions and to ensure your learning experience is comfortable as possible.
Onsite
Save time and hassle by arranging for one of our expert instructors to come to you. Our onsite courses allow you to learn in a location of your choosing, and you can train as many or as few people as you want – from a single person or team to whole departments. We can also fully customize the course content to the specific requirements of your business or project.
We offer onsite courses throughout the UK and it can be a great team building opportunity for colleagues to come together, bond and discuss.
Online
Our Online Self Paced courses allow you to learn new skills from our expert instructors, in your own time and at your own pace. Our flexible online learning platform allows you to access content on your computer, tablet or mobile device, whether you’re on the move or at home. All our online courses come with immediate access and you can start learning straight away, from any internet enabled compatible device.
We also offer online email support from our expert instructors, so they’re always on hand and happy to help you with any questions which may arise.
Why choose NILC for your training?
Award-Winning Training with Industry-Leading Customer Satisfaction
Trusted Training Partner by Colleges, Government Organisations and Businesses
UK-Based Trainers with Real-World Industry Experience
Family-Run Business with Customer Service at Its Core
Rated Excellent on Trustpilot with 950+ Customer Reviews
Our learners rate us 'Excellent' on Trustpilot
Frequently Asked Questions
The course is suitable for business owners, entrepreneurs, sales and business development professionals, marketing teams, recruiters, HR professionals and anyone looking to develop their professional presence or personal brand on LinkedIn.
There are no formal prerequisites. However, you should ideally have a LinkedIn account and some basic familiarity with the platform. The course will help you develop a more strategic understanding of how to use LinkedIn for professional and business purposes.
You will learn how to optimise your personal profile and company page, create engaging content, build your professional network, communicate with connections, find potential clients and employees, use video and measure your progress on LinkedIn.
Yes. You will learn how to set up and optimise your personal profile to strengthen your professional presence, improve credibility and help the right people find and connect with you.
Yes. You will learn how to set up and optimise a LinkedIn Company Page to help your organisation build its presence, communicate with its audience, and support broader marketing and business objectives.
Yes. The course covers creating quality updates, articles and newsletters. You will explore how to develop content that supports your professional or business objectives while increasing visibility, engagement and credibility.
Yes. Lead generation and business development are key areas of the course. You will learn how to use LinkedIn to prospect for potential clients, identify opportunities and build relationships with relevant people within your target market.
Yes. You will explore how to use LinkedIn to identify and connect with potential employees and volunteers. This makes the course useful for business owners, managers, HR or recruitment professionals, and marketing teams.
Yes. The course includes practical exercises and LinkedIn optimisation activities. It helps to have access to a laptop, tablet, or smartphone logged in to your LinkedIn account so you can apply the techniques covered during the training.
Frequently Asked Questions
The course is suitable for business owners, entrepreneurs, sales and business development professionals, marketing teams, recruiters, HR professionals and anyone looking to develop their professional presence or personal brand on LinkedIn.
There are no formal prerequisites. However, you should ideally have a LinkedIn account and some basic familiarity with the platform. The course will help you develop a more strategic understanding of how to use LinkedIn for professional and business purposes.
You will learn how to optimise your personal profile and company page, create engaging content, build your professional network, communicate with connections, find potential clients and employees, use video and measure your progress on LinkedIn.
Yes. You will learn how to set up and optimise your personal profile to strengthen your professional presence, improve credibility and help the right people find and connect with you.
Yes. You will learn how to set up and optimise a LinkedIn Company Page to help your organisation build its presence, communicate with its audience, and support broader marketing and business objectives.
Yes. The course covers creating quality updates, articles and newsletters. You will explore how to develop content that supports your professional or business objectives while increasing visibility, engagement and credibility.
Yes. Lead generation and business development are key areas of the course. You will learn how to use LinkedIn to prospect for potential clients, identify opportunities and build relationships with relevant people within your target market.
Yes. You will explore how to use LinkedIn to identify and connect with potential employees and volunteers. This makes the course useful for business owners, managers, HR or recruitment professionals, and marketing teams.
Yes. The course includes practical exercises and LinkedIn optimisation activities. It helps to have access to a laptop, tablet, or smartphone logged in to your LinkedIn account so you can apply the techniques covered during the training.
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