Trustpilot
NILC
Cart Account
Contact us
Trustpilot

Twitter (X) for Business

Level: Intermediate

Grow Your Business & Brand Presence on X
Create Engaging Content That Gets Noticed
Build Your Audience & Increase Engagement
Learn X Advertising, Video & Growth Strategies
Welsh Government Funding Accepted

Course Overview

Duration: 1 Day (9:30am-4:00pm) Accredited: No Exams: N/A Funding: ReAct Type: Classroom, Onsite, Virtual Company group booking discount available
This one-day course is designed for businesses, marketers and professionals who want to use X (formerly Twitter) effectively to grow their audience, increase engagement and support business objectives through social media. X remains one of the world's leading platforms for real-time communication, brand building and audience engagement. This practical course [...]

This one-day course is designed for businesses, marketers and professionals who want to use X (formerly Twitter) effectively to grow their audience, increase engagement and support business objectives through social media. X remains one of the world's leading platforms for real-time communication, brand building and audience engagement. This practical course explores how businesses can use X to raise awareness, connect with customers, promote products and services and build an engaged online community. Throughout the course, learners will gain hands-on experience using the platform, understand key terminology, develop audience growth strategies, and create engaging content. The course also introduces video marketing on X and provides an overview of advertising opportunities available through the platform.

Target Audience

  • Business owners and entrepreneurs
  • Marketing and communications professionals
  • Social media managers and content creators
  • Sales and business development professionals
  • Anyone looking to grow an audience and increase engagement on X

By the End of This Course, You Will Be Able To:

  • Understand how X works and how businesses can use it effectively
  • Understand common X terminology and platform features
  • Build and grow an engaged audience
  • Create content that encourages interaction and visibility
  • Use video content effectively on X
  • Develop a social media strategy tailored to business objectives
  • Understand the fundamentals of X advertising
  • Identify opportunities to increase brand awareness and engagement
  • Apply best practices when managing a professional presence on X

 

This one-day course is designed for businesses, marketers and professionals who want to use X (formerly Twitter) effectively to grow their audience, increase engagement and support business objectives through social media. X remains one of the world's leading platforms for real-time communication, brand building and audience engagement. This practical course [...]

This one-day course is designed for businesses, marketers and professionals who want to use X (formerly Twitter) effectively to grow their audience, increase engagement and support business objectives through social media. X remains one of the world's leading platforms for real-time communication, brand building and audience engagement. This practical course explores how businesses can use X to raise awareness, connect with customers, promote products and services and build an engaged online community. Throughout the course, learners will gain hands-on experience using the platform, understand key terminology, develop audience growth strategies, and create engaging content. The course also introduces video marketing on X and provides an overview of advertising opportunities available through the platform.

Target Audience

  • Business owners and entrepreneurs
  • Marketing and communications professionals
  • Social media managers and content creators
  • Sales and business development professionals
  • Anyone looking to grow an audience and increase engagement on X

By the End of This Course, You Will Be Able To:

  • Understand how X works and how businesses can use it effectively
  • Understand common X terminology and platform features
  • Build and grow an engaged audience
  • Create content that encourages interaction and visibility
  • Use video content effectively on X
  • Develop a social media strategy tailored to business objectives
  • Understand the fundamentals of X advertising
  • Identify opportunities to increase brand awareness and engagement
  • Apply best practices when managing a professional presence on X

 

Twitter

  • Social media overview
  • Twitter this year
  • How Twitter works
  • Twitter terminology e.g. hashtags
  • How to set up and optimise your Twitter profile
  • How to power up your business with Twitter
  • How to create a great tweet
  • How to grow your audience
  • How to use video on Twitter
  • Introduction to Twitter Advertising
  • Useful features and tools for efficiency and effectiveness
  • How to measure your success
  • Review and questions

Twitter

  • Social media overview
  • Twitter this year
  • How Twitter works
  • Twitter terminology e.g. hashtags
  • How to set up and optimise your Twitter profile
  • How to power up your business with Twitter
  • How to create a great tweet
  • How to grow your audience
  • How to use video on Twitter
  • Introduction to Twitter Advertising
  • Useful features and tools for efficiency and effectiveness
  • How to measure your success
  • Review and questions

This course has no formal examination or assessment. Instead, learners will develop and demonstrate their understanding through a series of practical exercises, discussions and real-world social media marketing scenarios completed throughout the training day. These activities reinforce learning and help delegates apply audience growth techniques, content creation strategies, video marketing practices, and advertising concepts on X. Learners will gain practical experience using the platform to increase engagement, strengthen brand awareness, and support business objectives. By applying these techniques during the course, delegates will gain the confidence to use X effectively as part of their wider social media and digital marketing strategy.

This course has no formal examination or assessment. Instead, learners will develop and demonstrate their understanding through a series of practical exercises, discussions and real-world social media marketing scenarios completed throughout the training day. These activities reinforce learning and help delegates apply audience growth techniques, content creation strategies, video marketing practices, and advertising concepts on X. Learners will gain practical experience using the platform to increase engagement, strengthen brand awareness, and support business objectives. By applying these techniques during the course, delegates will gain the confidence to use X effectively as part of their wider social media and digital marketing strategy.

  • One day of instructor-led training delivered by NILC’s experienced social media trainers
  • Comprehensive course materials and presentation slides
  • Course recording provided after the training day (virtual live delivery only)
  • NILC course completion certificate
  • One day of instructor-led training delivered by NILC’s experienced social media trainers
  • Comprehensive course materials and presentation slides
  • Course recording provided after the training day (virtual live delivery only)
  • NILC course completion certificate

This course has no formal prerequisites. The course is suitable for learners with a basic understanding of social media who want to improve their ability to use X for business and professional purposes.

This course has no formal prerequisites. The course is suitable for learners with a basic understanding of social media who want to improve their ability to use X for business and professional purposes.

Do I need previous experience using Twitter (X)?

There are no formal prerequisites, although some familiarity with social media will be beneficial. As the course is at an intermediate level, having access to an existing X account will also help you apply the techniques covered during the training.

What will I learn on the Twitter (X) for Business course?

You will learn how X works, understand common terminology, optimise your profile, create engaging posts, grow your audience and use video effectively. The course also introduces X advertising, useful tools and techniques for measuring your success.

Will I learn how to optimise my business profile?

Yes. The course covers how to set up and optimise your X profile, helping you create a stronger professional presence for your business and making it easier for potential customers and followers to understand who you are and what you offer.

View all FAQs

Do I need previous experience using Twitter (X)?

There are no formal prerequisites, although some familiarity with social media will be beneficial. As the course is at an intermediate level, having access to an existing X account will also help you apply the techniques covered during the training.

What will I learn on the Twitter (X) for Business course?

You will learn how X works, understand common terminology, optimise your profile, create engaging posts, grow your audience and use video effectively. The course also introduces X advertising, useful tools and techniques for measuring your success.

Will I learn how to optimise my business profile?

Yes. The course covers how to set up and optimise your X profile, helping you create a stronger professional presence for your business and making it easier for potential customers and followers to understand who you are and what you offer.

View all FAQs

Dates & Prices

Upcoming Courses

No upcoming dates available.

Send course enquiry

Can't find the course dates, location or delivery type you are looking for?

Fill out the request dates form above and we'll try our best to accommodate or contact us directly.

[email protected]

"*" indicates required fields

Name*
Number of Delegates*
Course Delivery Format*

How we deliver our courses

Virtual

Our virtual courses allow you to access live instructor-led training from the same expert instructors that deliver our classroom courses, without leaving the comfort of your home or office. All virtual courses are fully interactive, and learners can communicate with their trainer and peers at any time.

Many of our virtual courses are also recorded, so you can recap over the content you learnt as many time as you wish.

Find out more about Virtual learning

Classroom

Our classroom courses allow you to learn and interact face-to-face with our expert instructors in a comfortable and modern training environment. All of our classroom based courses take place at NILC centers, or high quality training facilities, and include all required IT and physical equipment.

We also limit our class sizes to help promote better discussions and to ensure your learning experience is comfortable as possible.

Find out more about Classroom learning

Onsite

Save time and hassle by arranging for one of our expert instructors to come to you. Our onsite courses allow you to learn in a location of your choosing, and you can train as many or as few people as you want – from a single person or team to whole departments. We can also fully customize the course content to the specific requirements of your business or project.

We offer onsite courses throughout the UK and it can be a great team building opportunity for colleagues to come together, bond and discuss.

Find out more about Onsite learning

Online

Our Online Self Paced courses allow you to learn new skills from our expert instructors, in your own time and at your own pace. Our flexible online learning platform allows you to access content on your computer, tablet or mobile device, whether you’re on the move or at home. All our online courses come with immediate access and you can start learning straight away, from any internet enabled compatible device.

We also offer online email support from our expert instructors, so they’re always on hand and happy to help you with any questions which may arise.

Find out more about Online learning

Why choose NILC for your training?

Award-Winning Training with Industry-Leading Customer Satisfaction

Trusted Training Partner by Colleges, Government Organisations and Businesses

UK-Based Trainers with Real-World Industry Experience

Family-Run Business with Customer Service at Its Core

Rated Excellent on Trustpilot with 950+ Customer Reviews

Our learners rate us 'Excellent' on Trustpilot

Trustpilot

Frequently Asked Questions

There are no formal prerequisites, although some familiarity with social media will be beneficial. As the course is at an intermediate level, having access to an existing X account will also help you apply the techniques covered during the training.

You will learn how X works, understand common terminology, optimise your profile, create engaging posts, grow your audience and use video effectively. The course also introduces X advertising, useful tools and techniques for measuring your success.

Yes. The course covers how to set up and optimise your X profile, helping you create a stronger professional presence for your business and making it easier for potential customers and followers to understand who you are and what you offer.

Yes. You will explore how to create effective posts for X, including how to use platform terminology and features such as hashtags. The course will help you create content that encourages greater engagement with your audience.

Yes. Growing your audience is a key part of the course. You will explore techniques to increase your reach, connect with relevant users, and build a more effective presence on the platform.

Yes. The course includes practical exercises and profile optimisation activities. It helps to bring a laptop, tablet, or smartphone already logged in to your X account so you can apply what you learn during the training.

Frequently Asked Questions

There are no formal prerequisites, although some familiarity with social media will be beneficial. As the course is at an intermediate level, having access to an existing X account will also help you apply the techniques covered during the training.

You will learn how X works, understand common terminology, optimise your profile, create engaging posts, grow your audience and use video effectively. The course also introduces X advertising, useful tools and techniques for measuring your success.

Yes. The course covers how to set up and optimise your X profile, helping you create a stronger professional presence for your business and making it easier for potential customers and followers to understand who you are and what you offer.

Yes. You will explore how to create effective posts for X, including how to use platform terminology and features such as hashtags. The course will help you create content that encourages greater engagement with your audience.

Yes. Growing your audience is a key part of the course. You will explore techniques to increase your reach, connect with relevant users, and build a more effective presence on the platform.

Yes. The course includes practical exercises and profile optimisation activities. It helps to bring a laptop, tablet, or smartphone already logged in to your X account so you can apply what you learn during the training.

Trusted By

0