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How To Add A Lead Generation Form To Your LinkedIn Company Page

LinkedIn is a powerful platform for professionals and businesses to connect, but are you struggling to turn those connections into tangible leads? Fear not, as we have a solution for you—a lead generation form on your LinkedIn company page. In this step-by-step guide, we’ll walk you through the process of adding a lead generation form to your page to capture valuable information from potential customers.


Step 1: Accessing the Lead Generation Form

  1. Navigate to the left-hand menu on your LinkedIn company page.
  2. Click on “Edit Page,” and from the menu, select “Leads.”
  3. Choose the “Lead Gen Form” option.

Step 2: Setting Up the Form

  1. Click the Lead gen form button “On” to start the setup process.
  2. Choose a call-to-action button from the four options: “Get Started,” “Contact Sales,” “Request Free Demo,” or “Start Free Trial.”
  3. Insert a link to your privacy policy on your website.
  4. Complete the form by adding a headline and detailed body copy to encourage viewers to leave their information.

Step 3: Review and Save

  1. Scroll down to preview the form and ensure correctness.
  2. Click “Save” to confirm the setup.

Step 4: Viewing the Form

  1. See what the form looks like to a viewer by going to “View as Member.”
  2. Refresh the page to ensure proper functionality.
  3. Scroll down to view the lead generation form, showcasing the headline and copy you have inserted.

Step 5: Form Completion

  1. Clicking on “Get Started” reveals a pre-populated form.
  2. Potential buyers simply select communication preferences and hit “Submit.”


Congratulations! You’ve successfully set up a lead generation form on your LinkedIn company page, enhancing your ability to attract customer enquiries. If you found this guide helpful, please like and subscribe to the NILC channel on YouTube for more quick skills.

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