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How To Gain More Followers on your LinkedIn Company Page

Are you finding it challenging to expand your audience on your LinkedIn company page? If the answer is yes, then you’re in for some good news. LinkedIn offers a powerful feature that allows you to invite connections to follow your company page, and in this “How To” guide, we’ll take you through the benefits and give you step-by-step instructions on making the most of this valuable feature.

Why Increase Your Audience?

  1. Visibility and Engagement: A larger audience means increased visibility for your content, leading to greater engagement with your posts.
  2. Unlock Additional Features: Certain LinkedIn features, like audio events, require a minimum of 150 followers on your company page. Growing your audience opens up new possibilities.


Step-by-Step Guide to Inviting Connections:

  1. Locate the Feature: On your LinkedIn company page, find the “Invite Connections” button on the top right-hand side.
  2. Access the Invite Connections Pop-up: Clicking on “Invite Connections” brings up a pop-up box where you can select people to invite to follow your page.


Utilising Filters:

  1. Location: Filter connections by location, making it easy to target a specific geographic area.
  2. Company and School: Narrow down your search by the company or school where your connections are currently affiliated.
  3. Industry: Refine your search by industry, ensuring you connect with relevant professionals.


Sending Invitations:

  1. Select Connections: Scroll through your connections and choose the ones you want to invite.
  2. Confirmation: The selected connections appear in the confirmation section. You can modify your choices or remove individuals as needed.
  3. Send Invitations: Click the “Invite” button to send invitations to your selected connections.


Additional Tip: Crafting a Post

While prompted to make a post about your invitation, you might prefer to create the post in your own time. This allows for a more thoughtful and tailored message to accompany your invitation.


Summary: Boost Your LinkedIn Audience

Congratulations! You’ve successfully explored the invite connections feature on your LinkedIn company page. This method provides a targeted approach to growing your audience, increasing your company page’s visibility, and potentially opening the door to exciting new LinkedIn features.

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