OpenAI has just launched an exciting new feature called Deep Research, now available across all paid ChatGPT plans, including the Plus plan (£20 per month), Enterprise plan for large businesses, Team plan for SMEs, and the Education plan. Previously exclusive to the higher-tier Pro plan (£200/month), Deep Research empowers users to gather extensive data from across the internet efficiently, significantly streamlining complex research tasks.
What is Deep Research?
Deep Research allows ChatGPT to search, gather, and analyse information and data from across the internet, tapping into its vast database and external sources to produce comprehensive, tailored results. Whether you’re creating reports, summaries, or analytical documents, Deep Research can deliver results in your preferred format, from straightforward text to detailed charts, tables, and visual graphics.
Key Benefits
- Time-saving: Deep Research drastically reduces the hours traditionally spent manually trawling through search engine results, websites, and publications.
- Detailed and Accurate Analysis: Users receive meticulously sourced and verified data, including citations and references for easy checking and credibility.
- Industry Versatility: Highly adaptable, it suits various sectors including marketing, healthcare, law, finance, education, and beyond.
- Customisable Outputs: Tailor the output format exactly as needed, whether it’s a detailed analytical report, visually-rich charts, or structured data tables.
Practical Example: Competitor Analysis
To demonstrate Deep Research’s capabilities, we carried out a detailed marketing competitor analysis for the sports brand Under Armour, assessing its position against rivals like Nike, Adidas, Puma, Gymshark, and Lululemon. The report comprehensively evaluated each competitor’s digital footprint, including social media engagement, advertising effectiveness, and SEO strategies.
Key findings included:
- Insightful engagement metrics across popular platforms such as Instagram, providing actionable insights into customer interaction patterns.
- Detailed analysis highlighting the strengths and weaknesses of each competitor’s marketing approaches, offering clear pathways for strategic enhancements.
- Comparative performance analysis covering various digital channels including Instagram, Facebook, YouTube, TikTok, and X (formerly Twitter), allowing for precise benchmarking.
- Thoroughly documented sources, enhancing the transparency and credibility of the data provided.
Transparency and User Interaction
A standout feature of Deep Research is the exceptional level of transparency and interactivity it offers. Users can monitor the ongoing research process in real-time, observing metrics such as the duration of the research (e.g., 14 minutes in our Under Armour analysis) and the number of sources reviewed. Additionally, users have immediate access to detailed explanations of how conclusions were reached, further strengthening trust in the results.
Customisation and Enhanced Flexibility
Deep Research is highly customisable. Users have the option to incorporate their own files, such as proprietary data, internal reports, or industry-specific examples, ensuring the output aligns closely with their unique needs and context.
Ideal Users and Real-World Applications
Deep Research offers enormous value for:
- Business owners and marketing professionals aiming for precise competitor analyses and market insights.
- Legal, financial, or medical professionals needing robust, verifiable information to inform decisions.
- Educators and students seeking comprehensive, reliable, and well-cited research material for academic purposes.
Ready to Discover Deep Research?
Deep Research is now widely accessible for all paid ChatGPT subscribers, poised to transform how you approach complex research tasks. View our embedded demonstration video above to see Deep Research in action, and start using this innovative tool to boost your efficiency, accuracy, and competitive advantage today.
For expert instructor guided training on this and other AI features, take a look at our AI Training Courses.
