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Making the Most of AI in Marketing and Social Media

Artificial intelligence (AI) promises to revolutionise the way we work but many people don’t know where to start or how to get the most out of AI. You may worry that AI will take your job but by learning how to use AI and leverage its capabilities you will improve your employability and boost your […]

Making the most of AI in Marketing and Social Media

Making the Most of AI in Marketing and Social Media

Artificial intelligence (AI) promises to revolutionise the way we work but many people don’t know where to start or how to get the most out of AI.

You may worry that AI will take your job but by learning how to use AI and leverage its capabilities you will improve your employability and boost your value to any company. Think of AI as a tool, not a threat.

Used correctly, AI can save you time and help you to maximise your marketing strategy by offering insights into large amounts of data, automating repetitive tasks, or helping you to create plans or produce new content.

As with any new technology the quickest and most efficient way to learn how to use it is to get some training. NILC offers specialist AI Training Courses that will equip you with the knowledge and the confidence to get the most out of AI.

 

How can you use AI in your marketing?

According to recent research by Statista on how marketers currently use AI: “50 percent of respondents from the U.S., Canada, the UK, and India mentioned ad targeting. Other popular activities they trusted AI with included personalising content, optimising email send times, and calculating conversion probability.”

There are so many different ways AI can be put to use in marketing for example, content creation, planning and image generation.

Automating tasks with AI can save you lots of time, especially in the planning stage. For some people a blank page is paralysing but by using the right prompts you can get AI brainstorming for you. AI can help generate a series of ideas to get your writing started.

AI tools, such as ChatGPT, can also be used in content creation. Try asking AI to provide you with some suggestions around your topic or keywords and then use them to plan a series of blog posts.

Once you have a blog post written you can use other AI tools, such as Grammarly, to edit and restructure it, to keep your writing fresh and inventive.

AI can also be used to maximise your impact across additional channels. For example, converting a blog post into customised social media posts for a variety of platforms using the integrated AI in platforms such as MailChimp, Buffer or Canva.

A further innovative way of using AI is to put it to use in converting text into images to illustrate your campaigns, articles and press releases.

Many platforms run their own image generator but DALL·E is one of the most popular. With the right prompts, an AI image generator can create high-quality, unique images for your company.

Task automation is one of the biggest selling points of AI as it frees up time for marketers to spend on more creative tasks. Think about how much time you spend scheduling and sending emails, project managing and carrying out keyword research and then think about how much time you’d save if AI did it for you!

 

How can an AI training course help me?

There are so many different applications of AI in marketing it can be difficult to know where to start. This is where a good training course comes in, teaching you all the potential of AI and helping you to see how it fits into your marketing strategy.

Training will also help you to understand the limitations of AI and recognise when a human needs to step in.

For example, many current AI systems have difficulty in reliably reading the sentiment of a sentence, for example if it is sarcastic, happy or angry in tone. Human emotional intelligence is required to accurately set or check the tone of your content, but AI can speed up the writing process.

Gaining a deeper understanding of what AI can and cannot do for you is vital to making sure you can make the most out of these tools.

 

What are the different types of AI training courses?

AI is such a huge growth industry that training can range from a half-hour online course right up to a doctorate.

Free YouTube tutorials and blogs can teach you the basics but to really understand how AI can work for you a training course can give you a deeper understanding.

A good online training course will equip you or your team with the ability and confidence to use AI to automate tasks and save time. Investing in engaging and inspiring training will ensure you can really maximise the potential of AI.

 

How to choose the right AI training course for me?

When choosing an AI training course you need to think about a number of factors:

  • Location – is it an online course, virtual with an instructor or classroom-based?
  • Would you prefer a self-led or instructor-led course?
  • What is the difficulty level of the course, how long does it take and do you gain any certification at the end?
  • How much does it cost?

Essentially a good course needs to be easy to access, pitched at the right level of difficulty, engaging and actionable.

Many companies invest in AI tools and then neglect to properly train their staff in how to use them, wasting the opportunity AI presents. Don’t let this be you.

If you live in Wales and have been made redundant or have become unemployed within the last 12 months you could be entitled to ReAct+ funding to retrain or update your skills. Investing in good training can boost your CV and help you get back into work quickly.

Completing a good AI marketing course will enhance your skills, give you the confidence to use AI to boost productivity and encourage you to implement all you’ve learned to improve your marketing output.

 

What should be included in AI marketing training?

What a good AI marketing training course should teach you is all the basics of how you can use AI tools to improve the efficiency of your marketing efforts.

Courses should be hands-on, teaching you by doing rather than just telling. This way you and your team will be able to implement what you have learned right away.

AI marketing training should give an overview of different AI platforms and systems and teach you how to choose which tool to use for which job.

To get the most out of using AI, such as ChatGPT, to create content you need to learn how to feed it the right writing prompts. This will enable it to generate content in the length, style and tone you want. A good training course will give you the confidence to craft writing prompts which deliver results.

Another of the key ways of using AI in marketing is by using it to offer ideas – anything from using AI to generate 30 potential newsletter headlines to 10 bullet points as the starting point of a blog post.

An AI training course will help you to understand how AI can be used to improve your content creation processes.

Understanding the right time to use AI is important so a good training course will talk you through the pros and cons of using AI for marketing and will help you to understand its limitations and biases.

In short, good AI marketing training will increase your confidence as well as competence.

 

What do NILC’s AI marketing training courses include?

Here at NILC we offer a half-day training course ‘Power your marketing with ChatGPT and AI’ which can be taken either online (live with one of our expert instructors guiding you), in our classroom or we can come to you and train your whole team or department.

The course is perfect for anyone who wants to learn how to use AI tools, and specifically ChatGPT, to improve their marketing and social media output. It covers:

  • The benefits (and limitations) of ChatGPT
  • Best practice use of your ChatGPT
  • How to use ChatGPT to create ideas, content and save time
  • Summary of other AI tools and how they compare to ChatGPT
  • How to create appropriate prompts for use with AI
  • How to use text to create photos/images with AI
  • How to make social media posts, newsletters, emails, blogs and more with AI
  • Using AI to generate content ideas/plans and campaign themes

The session includes practical exercises to ensure attendees can really get to grips with AI and will feel confident to start using it right away.

There is also a Q&A session to make sure you get advice tailored to you or your company’s specific needs.

This course is ideal for marketers keen to learn how to use AI in their marketing and social media planning. It will equip attendees with the tools to make the most of the time-saving power of AI, leaving you more time free to think creatively and strategically.

 

Where can I find free AI training resources?

Most AI tools will have their own training pages with webinars, videos and tutorials to start figuring out how to make the most of an individual tool. While this can be a good place to start, it can take a lot of time to cover tutorials in each tool you’d like to use and for some people learning by themselves can be difficult.

Google Cloud also has some free training videos on machine learning and AI, but these are quite in-depth and technical.

There are lots of free ebooks out there that offer the basics in AI training. These can make a good starting point but are limited in their ability to tailor their advice to your company’s needs.

 

Conclusion

AI can be an extremely valuable tool for marketing professionals, allowing repetitive tasks to be automated, maximising planning and content creation, and saving you time so you can focus on creativity and strategic thinking.

Investing in a good AI training course will make sure you understand how to use AI in your marketing projects and will help you to gain the confidence to make use of all AI has to offer.

Don’t sit there worrying that AI is coming after your job, instead invest the time in learning how to use AI in your work so you can stay ahead of the curve and reap the benefits.

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